Conversion Rate Optimization (CRO) Specialist - TRACY LARANJO

DOLL: Conversion Rate Optimization (CRO) Specialist, Tracy Laranjo

DOLLHOUSE: Online, Virtual, Remote

LinkedIn

Availability:

• Location: Toronto, ON, Canada
• Nationality: Canada
• Fluent Languages: English

Open to customers worldwide.

About

Hello, I’m Tracy! It took nearly a decade to find my calling as a freelance Conversion Rate Optimization (CRO) Specialist for eCommerce. All it took was:

• Several years of having no clue what I wanted out of my career and life
• Getting a degree in a ‘dying’ industry
• Trying and then burning out from several digital marketing jobs
• An ADHD diagnosis at 28 years old
• Becoming the first of my family to become self-employed

You should book with me if you want to explore a high-paying, in-demand, and remote-friendly career that rewards curiosity, frustration with the status quo, and problem-solving through psychology and data.

Here’s how spend my time beyond work:

• I’m a diety-level Civilization VI player (translation: a nerd)
• I have way too many creative hobbies which include knitting, diamond painting, and learning new musical instruments (translation: ADHD hyperfixations)
• Hanging out with my two rescue cats, Mona and Howie (translation: snuggles and scritches)

Career

I help eCommerce brands and websites turn more of their website visitors into happy customers with Conversion Rate Optimization (CRO). I conduct research on a brand’s customers and website visitors, then turn those insights into science experiments to help my clients make better business decisions and earn more revenue.

No day looks the same with what I do because CRO is equal parts art, science, and psychology. As a person who gets bored easily, that is why I love it.

• One day I may investigate where visitors click on a website through heatmaps.
• Another day I may survey website visitors to find out why they didn’t buy.
• The day after I may analyze a website experiment that is set to make my client an extra $10,000 per month in revenue.

Virtual Career Tours

Time slots: 30 minutes, 60 minutes, 90 minutes

Information Session:  I will give you a detailed breakdown of what I do, including job responsibilities, ways to start, required skills, educational pathways, industry insights, experiences, etc. and answer any questions that you have about my career. If applicable, I can show you the physical environment(s) in which I work. For those who want to know more about my career / field / role.

Coaching Session: I will provide foundational support for building your business, including skill development, internal processes setup, software / tools guidance, tips, goal-setting, accountability coaching, etc. Please note that I cannot give legal, tax, financial, or medical advice. For those who want actionable advice and career planning help.

Process

1. You purchase my service (please only purchase one service at a time).
2. Once I get your order, I reach out to you over email (the one you used to purchase this order) within 14 days to set a time and date for our virtual meeting.
3. We conduct our virtual meeting over Zoom within 30 days of your purchase (We can meet after 30 days, though the option for a refund will not be available to you from Doll & Dollhouse, so please use your discretion).

If you don't see my email in your inbox, try searching your spam folder. Feel free to use the contact form above to message me with any questions. Looking forward to meeting you!

*Please remember that you have 14 days to request a cancellation refund from Doll & Dollhouse. After 14 days since your purchase, cancellations are not allowed. You will also have 30 days to request a Seller no-show refund if we do not conduct our session within 30 days of your purchase.*

By purchasing this product/service, you agree to abide by all Terms, Policies, and Guidelines set forth by Doll & Dollhouse. Please note that Doll & Dollhouse shall not be held liable for any interactions or events occurring outside the platform.